If you want any of the following…
- more than 1 Kudoboard creator
- custom board backgrounds & branding
- advanced administrative/privacy controls
- shoutout mode (see an example https://samples.kudoboard.com/sample/tGOMFR3R)
- likes & comments
…go with Kudoboard for Business. Otherwise, a Starter Plan will save you money.
There is more detail here https://www.kudoboard.com/pricing as well.