Core values and locations are often added as hashtags on your site.
To add them:
Go to Admin Panel → Settings → “What are your organization’s core values?” and enter your hashtags.
Then, when a contributor enters a #hashtag in their post a list of the available hashtags you added will populate. They can click the hashtag to add it to their post:
Click a hashtag in a post to filter the board by that hashtag:
Once you filter a board by a specific hashtag, you can share its link or embed the board to display only posts with that hashtag.